Advertising video

The phrase “advertising” can be applied to any camera-filmed scene

what is it

An advertising video might be as simple as one-minute CEO interview or as complex as an hour-long movie with numerous characters and different locations.

Every advertising video project is divided into three main stages:

  • Pre-production
  • Production (filming part)
  • Post-production

what is it

An advertising video might be as simple as one-minute CEO interview or as complex as an hour-long movie with numerous characters and different locations.

Every advertising video project is divided into three main stages:

  • Pre-production
  • Production (filming part)
  • Post-production

1. pre-production

The key element of any video production simply is the planning. That’s where even the smallest piece of content is precisely reviewed from a visual perspective.

#Attract.  Engage.  Convert. 

With smart production planning, you can get the most on video shooting day. Generally speaking, one day of filming should have two preparation days.

1. pre-production

The key element of any video production simply is the planning. That’s where even the smallest piece of content is precisely reviewed from a visual perspective.

#Attract.  Engage.  Convert. 

With smart production planning, you can get the most on video shooting day. Generally speaking, one day of filming should have two preparation days.

2. production - filming part

The filmmaking is undoubtedly the most thrilling part! Normally, filming takes either on site or in a studio. Crew sizes can differ from one person to more than thirty members.

How big is a standard film crew?

This question does not have a real answer. For every bigger film project, we always try to pick at least two video production experts.

Better results are produced with larger crews.

2. production - filming part

The filmmaking is undoubtedly the most thrilling part! Normally, filming takes either on site or in a studio. Crew sizes can differ from one person to more than thirty members.

How big is a standard crew?

This question does not have a real answer. For every bigger film project, we always try to pick at least two video production experts.

Better results are produced with larger crews.

3. the editing part

During video editing process, the visual images become real. The same footage from a single shoot can be used multiple times to produce separate video projects. Every edit choice affects how the final video will look. Therefore, we take care to truly understand client needs from the fresh beginning.

Video editing is all about creating a story; you need to catch the viewer’s eyes and hold your audience’s attention with the video material you provide from the beginning to the end.

Once the script is ready, we begin making next video production steps:

  • Color grading
  • Audio mixing
  • Creating special effects
  • Adding motion graphics

3. the editing part

During video editing process, the visual images become real. The same footage from a single shoot can be used multiple times to produce separate video projects. Every edit choice affects how the final video will look. Therefore, we take care to truly understand client needs from the fresh beginning.

Video editing is all about creating a story; you need to catch the viewer’s eyes and hold your audience’s attention with the video material you provide from the beginning to the end.

Once the script is ready, we begin making next video production steps:

  • Color grading
  • Audio mixing
  • Creating special effects
  • Adding motion graphics

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