10 TIPS TO HELP CHOOSE YOUR VIDEO production COMPANY
Strong research always guides to a straight-forward conclusion. There is no doubt that you should use video to grow your business.
In this blog we will take a look at each point:
- Are they actually good?
- Do they understand your communications needs?
- Do they develop a clear brief to send out?
- Are they a good fit culturally?
- Are they coming up with new creative?
- Do they have capacity in-house?
- Are they cost effective?
- Is your investment safe?
- Are they recognised by peers?
- Do they just tick boxes?
1. ARE THEY ACTUALLY GOOD?
Look beyond the showreel of a video production company. It is easy to assemble a perfect first-view showreel. It is a lot harder to make content shine and reach the right audience. Look for metrics, look for results and look for testimonials from previous clients.
2. DO THEY UNDERSTAND YOUR COMMUNICATIONS NEEDS?
There is many frustrated film makers that will waste your money, creating the film they want to make. It is very important that the company you pick has good approach towards design of a creative video that will reach your target audience. They must do a research and understand your brand.
3. DEVELOP A CLEAR BRIEF
- Key message you are trying to communicate
- Who are you trying to communicate to
It should also include links to videos that you like, and videos that you don’t like.
In final, your brief must include a budget. Ideas of creativeness can be limited by budget. Tell the budget out in the open at the start.
4. ARE THEY A GOOD FIT CUlTURALLY?
With this company, you will have to work closely. Ask yourself if you like the people you are dealing with. Do a simple quiz asking about their core values!
5. ARE THEY CREATIVE?
Hundreds of video production companies in Denmark make projects with the same videos week in and week out. Many times, this is exactly what they require you to make. But if you want to engage an audience, then your video content must also be engaging and creative!
Take a look at their work portfolio, do the projects look the same or different?
6. How big are they?
Many video companies are small and have one to three persons inside, with other multiple freelancers involved. The capacity of the chosen company must be ready to set up and finish the production process in time. Make sure you choose the right company in size corresponding to your needs.
7. ARE THEY COST EFFECTIVE?
There is no mistake, that good video is expensive. You have to ensure that budget plays a big role in video production. Every extra euro you spend should result in a better video.
8. IS YOUR INVESTMENT SAFE?
- Do their accounts stay in good order?
- Do they backup the footage on the day of shoot?
- Where and how do they backup the files throughout the video project process?
- Are you protected from risk, do they carry out risk assessments on their shoots?
- Is their kit well maintained?
- Do they have the appropriate insurance?
9. ARE THEY RECOGNISED BY peers?
A great company will be recognised by peers. In Denmark there is a list of top production companies in DK.
10. Do they just tick boxes?
Choosing a creative partner that is going represent your company externally can be difficult. This is not a product purchase in a store. Make sure to ask all the necessary questions, ask about their filming, editing and creativity processes. On paper, many companies look the same, so you have to research little deeper to make sure you are working with a right supplier. Use this guide when choosing right video partner.
WHO is MYRA Production
Myra Production is a video production & web design agency. We specialise in creating content that your viewers want to watch, giving more cut through and ultimately achieving your goals from visual content.