Benefits of website redesign
Updated: 15 November 2023
A complete website redesign implies rebuilding website from the ground-up, starting with the code all the way through to its appearance, functionalities, and user experience.
Website redesign improves visual appearance of the site, enhances it with new features, and ultimately drives better business results.
Check out our newly re-designed website here!
1. Increased search engine rankings
Having a well-designed responsive website also means better SEO!
In fact, a redesign of your site will help you rise in the SERPs (Search Engine Results Page), resulting in more organic traffic.
People are more likely to stick around on a modern website. Visitors will browse through your site and check out more pages if the structure is optimized, lowering the bounce rate.
Finally, a well-designed website can attract more backlinks, providing a powerful push for even higher Google rankings and referral traffic.
2. Improved branding
An updated website will help reinforce the consistency of your brand. The modern design will boost consumer trust and brand identification.
Based on design and quality of your website, visitors will assess your company’s trustworthiness.
First impressions matter!
If your site does not function properly, appears cheap and outdated, or provides bad user experience it can turn people away from becoming your customers.
That’s why website redesign helps to keep your business relevant and enhances your brand image with a strong impression.
3. Improved information flow
The key aim of your website’s content and information is to help potential customers learn more about your business, products and services.
Whether it’s info about your organisation, your owner’s story, or just educating article about your services, a website’s core goal is to provide information that helps visitors take the desired action (conversion).
People expect the information to be right in front of them at any given moment.
To be able to persuade visitors and convert them into customers, you need to have an optimal information flow.
Unfortunately, many websites fail to meet this high demand.
With a website redesign, you can do your best to structure and present your content in a way that all important information is easy to find as users flow organically from one page to the next.
4. More leads and sales
Converting visitors is the ultimate goal of any website.
Whether you want an email, phone number, booking, subscription or purchase of item from a visitor.. you can make conversions the primary focus on your site.
With a website redesign, you can present and optimize a flow of information that funnels them to purchase your final product.
That’s something most older websites just don’t do very well.